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Fortune
Fortune
Lionel Lim

Coldplay’s latest music video—a ‘love letter to Singapore'—is a winning ‘investment’

(Credit: Kevin Winter—Getty Images for The Recording Academy)

After a lengthy intro, Coldplay’s newest video opens with the British band playing on a small floating stage. “We were born to be young and free,” lead singer Chris Martin sings. Behind him sits Singapore’s Marina Bay Sands casino and the Singapore Flyer observation wheel—a win for the Southeast Asian city, with its skyline now featured prominently in the music video for one of the world’s most well-known bands. 

“Man in the Moon,” which the band released Friday, features so many iconic Singapore sights, like the city’s famed hawker centers and its Jewel Changi Airport, that Rolling Stone Australia (and several other outlets) dubbed it a “love letter to Singapore.”

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