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Fortune
Fortune
Chris Morris

Coke incorporates AI into the making of its new mystery flavor

(Credit: Courtesy of Coca-Cola)

The Coca-Cola Company is going all in on its mystery flavor program.

The latest release in the long-running program was dreamed up, the company says, with the help of artificial intelligence. Y3000, which began hitting store shelves this month, combined "human intelligence and AI together for an uplifting expression of what Coca‑Cola believes tomorrow will bring,” the company said in a statement.

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