In 2021, Jesse Pollak was ready for something new. After five years at Coinbase, he’d made his mark on the company, expanding his team from three to 250 and running the engineering side of consumer products. Plus, he had an entrepreneurial itch.
In a bid to keep his star engineer, CEO Brian Armstrong told Pollak: Go away and find me a way to bring Coinbase “on-chain”—the crypto term for activities that occur on a blockchain.
