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Fortune
Fortune
Marco Quiroz-Gutierrez

Coinbase didn't just lay off 14% of its staff due to AI. It replaced managers with ‘player-coaches’ and turned its org chart upside down

(Credit: Aaron Schwartz—Bloomberg via Getty Images)

Coinbase CEO Brian Armstrong is adapting the company for the AI age, cutting 14% of employees and reimagining its org chart to bring the company back to its startup roots.

Armstrong said the layoffs, which could affect just under 700 employees based on Coinbase’s last employee count, are partly due to a crypto downturn. Yet the main motivator is making the company’s leadership structure flatter, enabling its employees to work fast, with AI at the forefront.

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