Last week, when comedian Bharti Singh’s maternity photo shoot went viral, it also turned the spotlight on her mauve ruffled gown. It was picked from Coimbatore-based Artista Prop Shop, which sells and rents props, from baby outfits to maternity gowns for photoshoots.
“Our phones haven’t stopped ringing,” says 24-year-old Tania Rayan, who started the store during the second wave of the pandemic. Her Instagram page has jumped to 30,000 followers now. “We have so far delivered 8,000 orders across India and abroad, to places such as the US, Europe, Australia, and Canada,” she adds.
Tania says Bharti Singh’s photographer chose the frilly Ariana gown, which costs ₹12,500 and comes in shades of bottle green, burgundy, and caramel. “Though the design is minimalist, the tulle ruffles, which run up to 60 metres, give it a dramatic look,” adds Tania, who is also a photographer and vlogger.
