The trend of tokenmaxxing has gone too far. That’s at least according to Cognition CEO Scott Wu, who argues that as companies scramble to rein in AI spending, they should focus on employee productivity instead of AI use.
In an episode of the David Senra podcast, Wu said that as companies are shelling out on token budgets, there needs to be a push to identify how AI is creating real value, which comes from defining clear returns on investment for the technology, including revenue growth, efficiency gains, or cost-saving.
