Coffee Board of India, a body that represents coffee growers and coffee industry in the country, has decided to expand its reach by launching four premium coffees under the ‘India Coffee’ brand as well as two affordable coffees under the ‘Coffees of India’ brand on Amazon, said K.G. Jagadeesha, IAS, CEO & Secretary, Coffee Board on Monday.
“Now, we are expanding our reach by launching four premium coffees such as Coorg Arabica Coffee (GI), Chikmagalur Arabica Coffee (GI), 100% Arabica coffee and a blend of Arabica and Robusta under ‘India Coffee’ brand,’‘ he said.
