Cody Simpson, man of many talents, has just announced his latest venture: a sustainable fashion label called Prince Neptune: The Label.
Created alongside award-winning Australian-based fashion agency Slyletica, the exciting new label will drop its first collection of “elevated and luxurious, unisex loungewear essentials” this August. So basically: fancy as fuck trackies.
Cody has spent years working on the label, somehow juggling the time between writing music, penning poetry and kicking ass as a professional swimmer.
The brand’s focus is on being eco-conscious with everything from the factory ethics to the manufacturing process to the packaging and distribution.
Eco-consciousness is something that’s been severely missing from the fashion industry, especially given the amount of shitty fast fashion brands that dominate the market.