Coco Gauff's run at the 2025 US Open may be over, but her allegiance to New Balance? Not in the slightest. On September 1, the 21-year-old lost to Naomi Osaka in the fourth round singles match wearing head-to-toe New Balance. Hours after her final bow, Gauff swapped her tennis shoes for chunky sneakers during a post-match pick-me-up in New York.
Since her brand ambassadorship began in 2018, Gauff has been a New Balance girl on and off the court. For proof, see the athlete in New Balance's 1906R model outside Manhattan's Peninsula New York Hotel. Last night, Gauff took a page out of Jennifer Lawrence and Taylor Swift's book with the $155 trainers in the metallic silver colorway.
