In 2011, Patrizia Angela Casubolo turned a simple yet frustrating problem into a global luxury brand. What began as a small, flexible button extender, a solution to tight collars and pregnancy discomfort, has evolved into a globally utility-patented product, a movement of comfort, confidence, and conscious choices through COCHIC. Today, COCHIC is more than a brand; it's an adjective, a philosophy, and a testament to the power of small ideas.
The idea for COCHIC's signature product, the collar extender, first took root when Casubolo was pregnant and struggling with tight clothing. But the inspiration went back even further. Years earlier, her father, who often experienced discomfort in his shirt collars, had handed her an elastic band and a button. At the time, she tucked the items away, not realizing their potential.
