- Coca-Cola is launching a cane sugar version of its flagship soda in the U.S., with CFO John Murphy confirming to Fortune that President Trump has endorsed the initiative that has been in development for 12-18 months. The move comes as the beverage giant works to address recent sales challenges in America, including lingering effects from a viral misinformation campaign and affordability pressures on lower-income consumers.
Coca-Cola is moving forward with plans to launch a cane sugar version of its flagship soda in the U.S. market, with chief financial officer John Murphy confirming that President Donald Trump has endorsed the initiative following his recent social media claims.
