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International Business Times
International Business Times
Business

Coca-Cola Stock Dips 1.4% to $77 as Shares Pull Back from Recent Highs Amid Consumer Caution

Shares of The Coca-Cola Company (NYSE: KO) declined modestly Friday, March 6, 2026, trading around $76.75 to $77.03 midday, down approximately 0.3% to 1.4% from Thursday's close of $77.03 to $78.10 in recent sessions, reflecting a broader pullback from February's all-time highs near $82 amid ongoing consumer budget pressures and geopolitical volatility.

Coca-Cola

The Atlanta-based beverage giant opened near $76.80 to $77.68, with intraday ranges from lows around $76.35-$76.50 to highs of $76.90-$77.72. Volume remained elevated at over 3-23 million shares in early trading, consistent with recent activity. The stock has now retreated about 6% from its February 27 peak of $81.56-$82.00, its highest close in recent history, but remains up roughly 10% year-to-date in 2026 and about 10-12% over the past year.

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