Coca-Cola’s plans to expand its brand offerings aren’t going as well as it hoped.
The company plans to discontinue Coca-Cola Spiced, which it rolled onto store shelves just six months ago, after the drink failed to bring in customers. The news is especially noteworthy as, in February, Coke held a splashy launch for the product, declaring it to the first new permanent flavor added to its North American portfolio in over three years.
