There's a fine line between cool and "How do you do, fellow kids?" – and brands often walk that tightrope in their attempts to appeal to Gen Z. From weird aesthetics to Y2K tech, we've been repeatedly told over the last couple of years that the TikTok generation is into retro, gaudy design. Enter Coca-Cola's new 'TikTok exclusive' flavour.
The brand has released all sorts of weird and wonderful flavours under its 'Creations' umbrella, giving us the 'taste' of everything from pixels to AI. The latest is 'Happy Tears', being sold exclusively through TikTok. Putting aside the practical irritations of shopping on TikTok, the presentation of the whole thing somehow manages to look very much like it was conceived in a boardroom.
