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International Business Times UK
International Business Times UK
Business
Shyna Mae Deang

Coca-Cola's Holiday Presence 'Shrinks' in Parts of Mexico Amid Health Push

Mexico CocaCola
Coca-Cola’s traditional holiday visibility has reportedly diminished in parts of Mexico as health authorities and local campaigns intensify efforts to curb sugar consumption. (Credit: Pexels)

Mexico's beloved Coca-Cola Christmas Caravan, those illuminated red trucks that have rolled through cities for decades, didn't make it to several major destinations in December 2025.

The reason? President Claudia Sheinbaum's government has drawn a firm line in the sand, asking local authorities to 'avoid spotlighting sugary drinks' at events linked to children.

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