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The Conversation
The Conversation
Environment
Bart Elmore, Professor of History, The Ohio State University

Coca-Cola's biggest challenge in greening its operations is its own global marketing strategy

Egyptian workers push Coca-Cola branded refrigerators, provided free to grocers, through a Cairo street. Mohammed Al-Sehiti/AFP via Getty Images

Coca-Cola is one of the world’s most widely recognized brands. Its global reach, spanning more than 200 countries, was the theme of a 2020 commercial that showed families drinking Coke with their meals in cities from Orlando, Florida, to Shanghai, London, Mexico City and Mumbai, India.

Operating on that scale creates a big carbon footprint. The company uses over 200,000 vehicles to distribute its products every day and runs hundreds of bottling plants and syrup factories across the globe.

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