Coca-Cola (KO) is a historic leader in the soft drink market, and when it partners up with another company, you can bet it’s going to be something pretty tasty.
The Atlanta-based company holds the majority of the market for clear soda with Sprite over Starry. PepsiCo (PEP) introduced Starry in another attempt to take some of the market away from Coca-Cola. Only time will tell if Starry will hold up or if PepsiCo will return Sierra Mist back to the market.
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Coca-Cola recently introduced a new Sprite flavor with Strawberry Lymonade. While it's doubtful that Sprite will emerge from third place in the market behind Coca-Cola and Pepsi, the top selling soda company's strength in the market with Coke, Diet Coke and Sprite keeps its competitors on their toes trying to come up with something new. Coca-Cola owns other brands that offer different market segments with a variety of beverages. It markets brands like Minute Maid, Honest Tea, Fuze Tea, Smartwater, among others.
Coca-Cola Brand Partners with Kraft for New Treat
Coca-Cola's brand AHA Sparking Water has teamed up with Kraft Heinz brand Jell-O, bringing Sparking Jell-O to the market this summer. This new effervescent treat is easily made by picking up a specially marked package of Sparkling Jell-O, boiling a cup of water and mixing for two minutes. When the Jell-O mix is completely dissolved add a 12-ounce can of AHA Sparkling Water, and then refrigerating until firm. Sparkling Jell-O comes in a variety of flavors, Lemon, Lime, Strawberry all with zero sugar. The AHA Sparkling water flavors that will complement the Sparkling Jell-O are Lime + Watermelon, Blueberry + Pomegranate, and Blackberry + Lemon, according to Chew Boom.
AHA Sparkling Water comes in other flavors that could be interesting in mixing things up with blends of pineapple + passionfruit, orange + grapefruit, citrus + green tea, raspberry + acai, peach + honey, mango + black tea, and fuji apple + white tea. The Sparkling Jell-O will be sold at Walmart and Meijer stores from May 11 until June 30. The retailers will stock the two products side by side to help shoppers..
“70% of customers who buy Jell-O also buy sparkling water, so it only made sense that Jell-O and AHA Sparkling Water partnered to create Sparkling Jell-O. Both brands are known for their unique + bold flavors and combine both flavorful profiles to take your tastebuds on an exciting journey,” said the Jell-O brand according to Penn Live.
Jell-O once ruled the kids snack and dessert aisle and after years of being stagnant in the market, Kraft Heinz is finally trying something new. The brand has experienced a different image from what it did in the 80’s and 90’s.
“Jell-O is kind of associated nowadays in our culture with illness and frailty and vulnerability. So, it certainly doesn’t have the fun associations that it did when I was growing up,” said Rachel Herz, a neuroscientist and the author of “Why You Eat What You Eat,” according to CNN Business.
With such a lengthy history for over 120 years consumers have loved Jell-O, and its downturn happened as more and more families no longer sat down for dinner and making the dessert was more like a chore, said Chris Becker, who worked at Young & Rubicam on the Jell-O advertising account. “It was perceived as old-fashioned and was creating dust in the cupboard.”
Jell-O made some headway with the Jell-O Jigglers, making it more like a toy you can eat, rather than just a snack. Jell-O still has a customer base, but it’s no longer the leading dessert served up at the dinner table. Kraft Heinz stated that big changes were coming to Jell-O last year and working with Coca-Cola’s AHA Sparkling Water may help revive the brand.
