
- Coca-Cola has released a new AI-generated holiday advert for 2025, doubling down after last year’s widely criticised campaign
- The ad looks better this time, with fewer uncanny humans and improved visuals
- Despite technical gains, the ad lacks emotional warmth and feels more like an imitation of nostalgia than the real thing
When Coca-Cola rolled out its 2024 holiday ad I wrote that the familiar “Holidays Are Coming” trucks had become a soulless and creepy dystopian nightmare made by AI.