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The Independent UK
The Independent UK
Ellie Muir

Coca-Cola Christmas advert viewers up in arms about modern change for 2024

CocaCola Santa Claus Artificial Intelligence

Christmas advert devotees have been left up in arms after learning that Coca-Cola’s 2024 festive commercial was made using artificial intelligence – and has killed off Santa Claus in the process.

The 15-second recreation of its famous “Holidays are Coming” ad is the company’s first use of generative AI in a TV Christmas campaign.

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