The concept of a sociopolitical “culture war” has become so expansive that it feels, at times, reductive. It’s both broad enough to cover everything, from coffee chains to cookie commercials, yet predictable enough for the factions’ opinions to fall roughly along well-worn partisan lines. But now, a new kind of culture war is brewing among the creative class — one that cuts deeper into professional and personal identities.
At its center is debate over the use of generative artificial intelligence, the technology behind tools like ChatGPT, DALL-E and MidJourney. While some hail AI as a breakthrough, enabling near click-of-the-button speed and innovation in industries ranging from marketing to medicine, many see it as a profound threat to creative industries.
