The food industry will go to great lengths (and spend a fortune) to lobby policymakers, confuse the public and politicise scientific findings. You can see the results in the UK’s delay of a ban on junk food advertisers targeting children, or the orchestrated backlash to a report that recommended cutting red meat consumption and embracing more plant-based diets.
It’s a well-worn playbook. When scientific evidence indicates the need to phase down environmentally harmful or unhealthy products, the responsible industry pushes back.
