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The Guardian - US
The Guardian - US
Entertainment
Alaina Demopoulos

Coachella 2024: women save the day as festival suffers an identity crisis

a woman with blonde hair in a plaid outfit and a woman with brown hair in black pants and a white tank top
Gwen Stefani of No Doubt and Olivia Rodrigo perform. Photograph: John Shearer/Getty Images for No Doubt

It takes a lot of time, money and willpower to make it to Coachella: the desert locale sits three hours from Los Angeles on a good day (five in the case of my drive) and general admission passes for the festival start at $499. Then there’s the cost of lodging, food and booze to consider – no small expense, considering a cup of black coffee at the food court costs $10, a large pizza set campers back $65, and White Claws went for $16. In this economy? Not everyone can do it, and maybe that’s why ticket sales lagged this year amid a less-than-buzzy lineup. In the lead-up to the festival, fans and press alike dubbed 2024 a flop year, with the Daily Beast going so far as to publish a curtain-raiser obit last month with the headline, “Is this the end of Coachella?”

As someone who attended (for free, as press … though I did succumb to the call of the $16 Claw), I can confirm that rumors of Coachella’s demise are a little premature. Yes, there were fewer people. But the diehards still showed up – with a notable exception being the so-called Queen of Coachella, Vanessa Hudgens, who skipped out this year due to her pregnancy.

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