Since its inception in 1999, the Coachella Valley Music and Arts Festival has launched musicians to superstardom, influenced fashion and pop culture, become a playground for celebrities and ultimately branded itself as a global tastemaker in a crowded festival field.
This year, while stars Harry Styles and Billie Eilish top the festival’s famous poster in big, bold letters, it’s impossible to ignore that the festival’s closely watched lineup spotlights Latino performers on the second line of the bill each day. Look deeper and it isn’t just Latino acts on the top of the Coachella poster that makes this year’s lineup eclectic, but more than 20 performers reflecting the diversity of genres influenced by cultures throughout Latin America.
While their music may be all over the sonic spectrum, from banda to reggaeton to rap to pop to rock and beyond, these acts are all united by their backgrounds, amplifying the fact that Latino music is mainstream music.
