ANAHEIM, Calif. — In recent years, the Coachella Valley Music and Arts Festival has experimented with virtual scavenger hunts and augmented reality. This spring, the event will not only spotlight the next big thing in music but also one of the hottest tech trends, bringing NFTs to center stage for the 250,000 or so people expected to attend the sold-out weekends April 15-17 and April 22-24 at the Empire Polo Club in Indio.
NFT stands for nonfungible token, a unique digital item that can be bought and sold and take many forms, including images, GIFs and audio. In recent years, the work of musicians such as Kings of Leon and artists such as Beeple and Banksy have been minted as NFTs.
“We saw what they were doing for artists, and Coachella is a festival and an experience that wants to highlight creatives, so it seemed like an opportunity to do that,” said Sam Schoonover Coachella’s innovative lead.
