Coach has unveiled Coach Pure Platinum, its latest men’s fragrance, fronted by musician and Coach Global Ambassador Omar Apollo in his first campaign with the brand.
Housed in a sleek gunmetal bottle featuring the signature Coach Horse and Carriage emblem, Coach Pure Platinum is priced at £86 for 90ml, with smaller sizes also available.
Coach has unveiled its latest men’s fragrance, fronted by musician and Coach Global Ambassador Omar Apollo in his first campaign with the brand. Named Coach Pure Platinum, the scent is said to capture the sophistication and charm of Coach’s hometown, New York City.Coach hasn’t released a huge number of the best men's fragrances compared to other fashion houses, but its Coach For Men Eau de Parfum has proven particularly popular within the range. It’ll be interesting to see where Coach Pure Platinum lands, especially as the brand says it stands out thanks to its more intense parfum concentration.“I’ve enjoyed the process of developing Coach Pure Platinum,” says Coach Creative Director Stuart Vevers. “I think fragrance is one of the most personal forms of self-expression – it has the power to transport you and tell a story. Pure Platinum draws on the romance and energy of the city, and everything it makes you feel.”
