
You’ve never walked through a giant snaking balloon sculpture, you say? This weekend is your chance, for at 8am this morning French artist Cyril Lancelin erected a vast inflatable maze-like pale pink sculpture in Soho Square, in partnership with American fashion brand Coach.
Inspired by the puffy, pillowy leather of Coach’s latest ‘it’ bag the Pillow Tabby, one that’s been uber popular with gen Z TikTokers, the structure took several months to construct from a highly technicaly polyester fabric sewn into tubes… and just ten minutes to fill with air. Like the bag, the sculpture is enticingly tactile and soft to the touch.