
When the Coach Tabby bag first launched in 2019, it kicked off a years-long hot streak. After its rapid rise to fame—encompassing more than 34 million TikToks and dozens of celebrity fans—the brand began releasing one It-bag after another. Each style was even more popular than the last.
Several designs have competed for the title of Coach's best bag in recent years, ranging from the Bella Hadid-loved Brooklyn Tote and the Kisslock Clutch, to the retro Ergo bag (which I was personally influenced to buy) and their newest hit, the east-west Empire bag. Collectively, these pieces enabled the brand to climb back up the ranks—searches for Coach bags increased 361% in 2024, according to Lyst—and reassert its status as America's premier homegrown bag brand.