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Marie Claire
Marie Claire
Lifestyle
Meguire Hennes

Coach's Book Bag Charms Are the Latest Chapter in a Fashion-Wide Literary Takeover

Celebrities carrying Coach book bag charms at the Fall 2026 show.

The bag charm trend has lived many lives since its 2024 debut, personalizing It bag straps with everything from mini emotional support animals and colorful fruits to grinning Labubu dolls. Two years later, fashion girls are ready to turn the page with an assist from Coach's literary book bag charms.

Creative director Stuart Vevers dangled miniature, handmade leather books on Coach's Spring 2026 Kisslock Bags last September. In the moment, even without recognizable titles on their tiny embossed covers, it didn't take a degree in literature to appreciate the appeal. The leather goods label shrunk down novels to a fraction of a hardcover's size, a shortcut for signaling the wearer does their extra credit reading. Miniature versions of the already-compact books became earrings, too.

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