The luxury fashion industry has earned a reputation for championing a polished and slick aesthetic. But according to Stuart Vevers, the British designer and creative director of the US brand Coach, the pursuit of perfectionism is over.
Before his show in New York on Monday, Vevers said he wanted to “propose an idea of luxury that is personal rather than perfect. Perfection doesn’t create desire. Something that is loved and worn has more appeal than something that is perfect and precise. The idea of strict perfection in luxury doesn’t interest me very much.”
