A Co Tyrone businesswoman and mum of three has raised a staggering £180,000 to help families in need across Northern Ireland in the lead up to Christmas.
Caroline O'Neill's fundraising campaign DIGG Deep for Kids raised the money in just two weeks as businesses, families and individuals got behind the campaign to support local charities St Vincent de Paul, Save the Children and Cash for Kids.
Now in its fourth year, the campaign has raised more than £500,000 and helped thousands of families across Northern Ireland.
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Caroline says she has been blown away by the support DIGG Deep for Kids has been able to gather this year, particularly given the difficult economic climate for many families.
“Once again, we are blown away by the amazing support from the people of Northern Ireland," Caroline said.
"Almost £180,000 has been raised in just over two weeks to help the people who need it the most.
"At a time when families across Northern Ireland are making the heart-breaking decision over buying food or heating their home, we have been able to provide over £100,000 to St Vincent De Paul and Save The Children with that will all be used to provide heat, electric and food for those who need the help and support, not just at Christmas, but throughout 2023.
Caroline added that gift and essentials donations brought the total value of donations up to £300,000.
“DIGG Deep For Kids represents the power of the people as everyone joins together to make this amazing fundraising initiative possible.
"I would like to thank the people of Northern Ireland, the Republic of Ireland and even around the world, for their kind donations, both in terms of donations and providing gifts, and the many businesses who have provided vital support, especially considering the current challenging times.
"We also have a fabulous team of social media influencers who have used their networks to help maximise the donations and turn the donations into almost £300,000 worth of gifts and essentials for our charities and their help is very much appreciated.
"That’s the magic of DIGG Deep for Kids and together, we can and we will, help make a massive difference this Christmas, and into next year, for thousands of families.”
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