The threat of a worldwide lockdown may have put others off the idea of opening a chalet in a different country, but Co Tyrone man Plunkett McCullagh saw only a long-term opportunity.
Born in Greencastle, Plunkett's work in FinTech took him to the Far East before coming back home to help his family with their businesses as the pandemic hit in 2020.
It was Plunkett who found a new direction for the entrepreneurial family - moving from the foothold of the Sperrin Mountains in Greencastle to the slopes of the northern Alps.
