The Co-op has unveiled new plans to invest more than £240 million into its membership proposition in a move which will cut prices for customers. The group runs 2,400 food stores and 800 funeral homes across the country.
It has now announced a five-year investment plan as it continues its broader turnaround efforts. It is said the funding will be used to introduce new and lower prices that would only be available to Co-op members.
Around 4.5 million people are currently members and the group said it hopes to grow its membership by a further million over the next five years. It comes as rivals Tesco and Sainsbury's have launched offers only available to its Clubcard and Nectar loyalty schemes respectively.
