Get all your news in one place.
100's of premium titles.
One app.
Start reading
Wales Online
Wales Online
Neil Shaw

Co-op foregoes glitzy Christmas ad campaign and focuses on community help

Instead of a traditional supermarket multi-million pound TV commercial, this Christmas, Co-op will raise awareness of affordable community food projects helping to tackle household finances as costs continue to rise. As part of its long-term commitment to ensure communities have better access to sustainable food solutions this Christmas and beyond, Co-op has announced a major new partnership with Your Local Pantry - a membership-based food scheme and community hub.

Co-op has partnered with TV Chef and Rapper Big Zuu, to stream live from Your Local Pantry in Peckham. The unique activation will bring the local community together through food, by demonstrating simple and nutritious recipes for only a few pounds, as well as meeting the Local Pantry volunteers and members who are helping their community grow and thrive.

The live stream will also see special appearances from Chef, Presenter and Author, Miguel Barclay - the brains behind One Pound Meals, to share useful tips and tricks to make your groceries go further.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.