The Co-op is to slash the price of more than 100 products as it launches a new food strategy in a £37million investment. The retailer has also set out an ambition to become the largest convenience retailer in the UK.
The community retailer aims to more than treble its existing franchise stores within three years and grow its ecommerce business by building on its tie-ups with Uber Eats, Deliveroo and Amazon to support its own direct-to-consumer online business shop.coop.co.uk.
Lowering prices, in response to the cost-of-living crisis, is the first-phase of Co-op’s food strategy. More than 120 Co-op own-brand products have been reduced in price by as much as 36 per cent and savings average over 13 per cent. A weekly top up shop could now save shoppers over £100 across the year.
