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Becky Scarrott

CMF by Nothing's spin-off cheap earbuds are everything Carl Pei said he wouldn’t do

Carl Pei Nothing OnePlus
Nothing products being loaded into a cardboard box, by a person wearing white gloves

You've likely heard the news: Nothing, the 2021 tech startup from former OnePlus CEO Carl Pei (and most recently, creator of the Nothing Ear 2 earbuds and Nothing Phone 2) has announced a new sub-brand, CMF by Nothing. 

In Nothing's Community Update for the second quarter of 2023 (linked below; skip to 8:47 if you're unconcerned about Pei's fear of rollercoasters and just want his segment), Pei asks, "You know how Nothing's vision is about making tech fun again?"

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