Nothing, the technology brand from former OnePlus CEO Carl Pei and creators of the Nothing Ear 2 earbuds and Nothing Phone 2, today announced a new sub-brand, CMF by Nothing. The company says it'll use this brand to appeal to value-sensitive customers.
"Nothing is dedicated to making tech fun again and has proven its abilities to break boundaries in industrial design," Nothing shared in an emailed release. "As such, the company believes it can make good design more democratic and impact more people. Understanding that different consumers want different things, CMF by Nothing will serve to bridge the gap in the value segment with better quality products that offer clean and timeless design."
