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Ellen Jennings-Trace

Cloudflare report reveals global internet internet traffic grew 19% in 2025 - but a lot of it was just bots

Internet Cloudflare Facebook Google
Virtual assistant and CRM software automation technology. Customer using online service with chat bot to get support.
  • Cloudflare says global traffic saw a 19% rise in 2025, with Facebook, Google taking top spots
  • However bots made up a significant portion, averaging 7% higher than humans traffic
  • Googlebot accounted for 4.5% of HTML requests

Global internet traffic rose 19% in 2025, with Google and Facebook once again cementing their positions as the two most popular Internet sites around the world for the fourth year running.

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