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The Guardian - US
The Guardian - US
Business
Gene Marks

Cloud service firms lock customers in while nickel-and-diming them

Netflix Microsoft Spotify
Cloud computing, futuristic display technology connectivity concept
Changing cloud services is often prohibitively difficult for customers. Photograph: ipopba/Getty Images/iStockphoto

Netflix recently announced another price increase. It was just a couple of bucks. No big deal, right? Wrong.

This price increase comes after another announced increase back in 2022 and this time actually ranges from 16% to 20% depending on the service. Why is Netflix doing this? Because it can. Netflix is no dummy. It knows that almost all of its customers will stick with the service even though it’s costing a little more. And they’re right. I love Netflix, so I’m going to pay.

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