
TV-based cloud gaming has been 'nearly there' for a while – the kind of feature you’d spot in a smart TV menu, try once, then forget about. More recently the TV industry started talking about cloud gaming like a proper, premium capability, not a novelty app tucked away behind Netflix – and in 2026, that's ramping up further.
LG, for example, used its new OLED Evo range to push the idea of a big-screen gaming experience that doesn’t need a console at all, being the first TVs to offer 4K 120Hz cloud gaming, via Nvidia's GeForce Now service.