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Axios
Axios
Technology

Cloud data is why the Warriors know so much about their fans

Warriors NBA Covid-19

Part of the Golden State Warriors' success on the court comes from how well the team knows its opponents. The team is taking a similar approach to understanding its fans.

Between the lines: Google Cloud powers a massive data warehouse that gives the NBA team precise knowledge of the musical and culinary tastes of its fans, among other insights. (The cloud service is also a team sponsor.)

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