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Euronews
Euronews
Rebecca Ann Hughes

Clothing rental companies are a sustainable answer to fast fashion, so why do they rarely work?

United States Chalmers Chalmers University of Technology

Renting clothes can reduce the fashion industry's hefty environmental impact, but so far, business models for the practice have not worked very well.

A recently published study led by researchers at Chalmers University of Technology, Sweden, has delved into what measures can make clothing rental a success.

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