As part of its ongoing support for women's football, Adobe has partnered with grassroots charity Bloomsbury Football Foundation to launch Kick & Create – a girls-only club combining football coaching with creative workshops. Blending the beautiful game with transferable creative skills, this partnership marks a new opportunity to empower young women both on and off the pitch.
Providing essential tools for graphic designers for decades, Adobe's latest project is yet another step towards closing the creativity gap, equipping young creatives with skills for life. To get a better understanding of the new initiative, I sat down with Simon Morris, VP of international marketing at Adobe, to discuss the value of creative empowerment and what's next for the leading creative software company.
