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The Guardian - UK
The Guardian - UK
Business
Sarah Butler

Clogs’ popularity helps Birkenstock to highest ever quarterly sales

A clog on display in a Birkenstock shop.
Birkenstock listed on the stock market in October. Photograph: Toby Melville/Reuters

Strong sales of clogs – which have been adopted by the American models Gigi Hadid and Kendall Jenner as part of this summer’s trend for “ugly” shoes – have helped Birkenstock to the highest quarterly sales in its history.

The German shoemaker, which listed on the US stock market in October last year valued at $7.5bn, said sales of “closed-toe silhouettes”, which include its clunky clogs, rose by more than twice the average for its products.

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