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The Guardian - AU
The Guardian - AU
National
Sarah Martin

Clive Palmer’s massive advertising spend fails to translate into election success for United Australia party

Clive Palmer United Australia Australia Craig Kelly Bruce Labor UAP
United Australia party leader Clive Palmer has failed to capitalise on an election advertising spend estimated at close to $100m.
United Australia party leader Clive Palmer has failed to capitalise on an election advertising spend estimated at close to $100m. Photograph: Jono Searle/AAP

Clive Palmer’s mammoth campaign spend of close to $100m has failed to deliver his party results, with its primary vote failing to reach 5% across the country.

In both regional and metropolitan areas, the United Australia vote increased slightly to about 4.7%, and was strongest in Queensland where it polled close to 6%.

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