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Zenger
Zenger
Technology
Jonathan Hobbs

Clinique Fashions An Inclusive Look In The Metaverse

Clinique metaverse Tess Daly
Clinique's “Metaverse More Like Us” campaign utilizes artists such as Emira to find beauty in all looks. (Clinique)

The metaverse is getting a makeover.

Clinique is the first dermatologist-developed beauty brand to launch in the metaverse, an immersive virtual world. It announces its makeup NFT (non-fungible token) campaign in partnership with Daz 3D, creators of one of the world’s most inclusive NFP (non-fungible people) collections. (NFTs, by contrast, digitally represent an asset.)

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