Anyone out in London recently may have spotted some odd mobile billboard advertising about. The pieces appear to be advertising well-known brands, but something is off. "Simply enact it," Nike says. "Maybe it's congenital," reads an ad for Maybelline.
The attention-grabbing campaign aims to raise awareness of a discipline that doesn't tend to get a lot of high-street advertising. And having worked in translation myself, l can vouch for the fact that it's 100% on the mark.
