Cleaning experts reveal the one time of day you should never do laundry

white kitchen through to a white laundry room with washing machine and dryer to support expert advice on the best time of day to do laundry

According to experts, there's a 'magic hour' when households should be doing their laundry to make each wash more cost-effective.

Trusted laundry brand Dr. Beckmann has revealed the ideal time to do washing, and it's not the time when most people do theirs. In fact, 85% of participants in the brand's extensive study are doing their laundry at the most expensive time of the day.