Cleaners, builders, Primark shoppers: ads for London mayor hopeful Susan Hall reveal Tories’ targets

Ads for Susan Hall claimed London under Labour has become a crime capital of the world; one mistakenly used footage from New York. Composite: @Conservatives/X

Are you a cleaner or builder who likes Primark, the pub or reality TV – but doesn’t care about the environment? If yes, the Conservative party wants your vote.

These are some of the interest categories used by the campaign team for the Tories’ candidate for London mayor, Susan Hall, to target audiences on social media.