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Evening Standard
Evening Standard
Lifestyle
Hayley Spencer

Clean girl brunette and hourglass layers: the hair trends set to go viral for summer 2024

When the warmer months finally settle in our hair goals begin to shift. As the sun lightens our locks naturally, a sunnier tone can seem extra alluring. And as for styles, anything that takes the weight off falls into favour. But what is the defining mood for summer 2024 specifically?

Tom Smith, artist at Olaplex and international creative colour director at Evo, is nicknamed the ‘hairvoyant’ for his ability to predict the next viral hair trends, and says the coming season is all about looks that signal “health and wealth”. That’s styles which preserve and protect while looking neat and chic and “playful and decorative elements offering a carefree and energetic vibe,” such as what he has dubbed hourglass layers.

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