With AI slop invading our social feeds and jobs at risk from its rapidly advancing technology, advertising AI to sceptics is no mean feat. Cutting through the noise is Anthropic with its AI assistant Claude, debuting a new ad campaign that focuses on artificial intelligence as a tool, rather than a replacement for human creativity.
While there's no formula for creating the best adverts, the most memorable ones leverage storytelling to captivate audiences. Anthropic's earnest ad is a prime example of stripped-back branding with soul and purpose – a thoughtful take on AI in a divisive time for the technology.
